“We are in the business of ownership, not in the business of blaming people and circumstances. I make sure to tell this to the stakeholders and clients I work for, the team I work with and the person I face in the mirror everyday. This is a discipline of thought that my parents taught me and that P&G has instilled in me. I work hard everyday to make sure I embody this thought even in the most mundane and routinary things I do.”

In the course of her multinational career in brand building, Cherry realized that her passion was in building brands around people. “I want to participate in everyone’s human becoming. I got very interested in the narrative of human breakthrough and transformation.” Cherry then moved on investing her time, sweat and energy into learning more about how people ultimately become their highest version or how they sabotage their own destiny of awesomeness by deciding to be just average.

Cherry dug deep into human mindsets and how this impacts one’s beliefs, meta programs, values and decisions. She studied the codes that lead to success, duplicated these in her businesses and personal life and later on designed frameworks on human transformation that are now the building blocks of her change work with individuals and teams. Her Circle of Fire™  jumpstarted her transformation work in Singapore, Malaysia, Thailand, Vietnam and in her home country in the Philippines where she continues to work with companies, teams and individuals in both the private and public sectors and the youth.

After 5 years of working with people and building her own experience base, Cherry refuelled her courage tank to bring her biggest dream of working with the Anthony Robbins Foundation into full locomotion. She assisted Tony’s team as a youth coach in his UPW seminar in Dallas in 2013 and on the same year became certified as a Firewalking Instructor by the Firewalking Institute of Research and Education in the USA.

“Fire walking is a way to burn old disempowering beliefs that stifle organizational growth and get them stuck in a state of inertia. When individuals and teams walk into new opportunities and perceptions, their intentions become more robust, enlivening and enabling. It is our inner fire that expands our consciousness and dynamites results beyond explosive.”